Martin Lewis has provided an urgent update for shoppers ahead of Black Friday.

It comes as many shoppers across the country gear up to save some serious cash on the eponymous Black Friday sales which sees a wide variety of products from different retailers have their prices slashed. Speaking to his followers on social media, he provided two key points of advice for those who may be tempted by some Black Friday advertisements.

It can be far to easy to get swept up in the Black Friday hysteria where it seems like every retailer is promising you the best deal out there. However, Martin is advising shoppers to take a step back and go through two steps before finalising a purchase.

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Writing on Instagram he said: "My Black Friday Shopping Memo - If you were going to buy it anyway and it’s half price you’ve SAVED 50% - If you weren’t going to buy it, but do it ‘cos it’s half price, you’ve WASTED 100%"

The MSE founder echoed a similar message on X, formerly Twitter, about the Amazon Black Friday sales He warned that many shoppers should be careful to not be tempted by many deals and always ensure they do research first because discounts may not always be as good as they seem..

He said: "Amazon has launched its Black Friday offerings, my team have been through to try and sort deals from duds... https://moneysavingexpert.com/deals/amazon/#55226… PS remember only buy what you planned to, don't let it tempt you just because its cheaper."