Almost half of Netflix viewers don't pay for the streaming service according to new research.

A survey of 2,000 Brits found that 49 per cent of those who watch Netflix use shared accounts that they don't pay for.

The research, by student finance specialists Smart-Pig, showed that Amazon Prime Video has the highest percentage of paying viewers, but that still only amounted to 45 per cent of people.

Disney Plus allows four people to stream TV on their standard package, and so only 17 per cent of viewers pay the bill according to the survey.

A huge 83 per cent of people avoid paying a monthly subscription to Apple TV+, likely because of free streaming deals that come with the purchase of Apple products.

Furthermore, only 14 per cent of those who watch BBC iPlayer say they pay their TV licence.

Amazon Prime currently offers the largest content library, with 19,917 titles to choose from. Viewers tune in to the streaming service for an average of one hour and 42 minutes a day.

That means that people are paying an average of 16p per hour of watching.

Netflix has the most viewers but has just 5,520 options of shows and movies. People tune in for an average of one hour and 54 minutes a day, costing around 18p an hour.

Commenting on the research, Tom Parks, CEO of Smart-Pig, said: “Anyone who has had their latest binge watch interrupted by the bill owner logging on will tell you that the best way to make sure you have access to all the new releases is to have your own account.

“2020 has been especially challenging for students, with the 'student experience' vastly reduced due the restrictions placed on social events, so entertainment options such as streaming services have become an important escape for many.

“While it seems that many people are getting around the cost by sharing accounts, hopefully those looking for the best deal for an account of their own will find this breakdown helpful in ensuring they get the best deal."

Further information on the viewing figures and cost breakdowns can be found here.