Lidls has announced a new scheme in an attempt to make Christmas jumpers more accessible to customers on a tight budget.
The budget supermarket has teamed up with fashion rental app By Rotation to offer the new Christmas jumper designs and last year's designs for £2 a day. Lidl said all profits made from the scheme will be donated to the NSPCC.
Meanwhile, customers will still be able to buy this year's jumper from Lidl supermarkets for £7.99. The supermarket said the rental option was a perfect choice for fashionistas or those "looking to dress to impress".
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A Lidl spokeswoman said: “Our iconic Christmas jumper is already a great price at £7.99, leading to it flying off shelves in previous years. The new rental service provides another opportunity for fans to get their hands on our coveted collection past and present, as well as three very special bespoke designs, making festive fashion more accessible for those on a budget this year.”
By Rotation founder, and chief executive, Eshita Kabra said: “By Rotation is thrilled to partner with Lidl this festive season by adding Lidl’s Christmas jumpers to our shared wardrobe on the app. With Christmas being one of the top occasions of the year when the demand for purchasing single-wear outfits skyrockets, renting a festive jumper for your holiday season plans is a great way to leave a positive impact on the planet and also save money.”
Lidl is also collaborating with 'slow fashion' expert Lydia Bolton on three jumper designs inspired by Christmas stars Mariah Carey, Leona Lewis, and Elton John. Lydia Bolton said: “I’ve loved being a part of Lidl’s Christmas iconic jumper campaign.
“Designing and producing these jumpers inspired by Christmas icons from second-hand textiles has been super fun and creative, but knowing they are going to be rented and re-worn also supports my mission of valuing and reusing textiles.”
